Financial Poise Webinars™ announces “Valuing Your Brand and Other “Soft” Assets ,” a live webinar premiering June 8th at 2:00 PM CST. This webinar is co-produced by West LegalEdCenter™ and part of the “Valuation 2022” series. It will feature John Levitske (Counsel); John Fenn (Hilco Valuation Services); and Nene Glenn Gianfala (Chaffe & Associates, Inc.).
A company’s name, logo and other intangible assets have no intrinsic value. Yet, such intellectual property (IP) rights are increasingly important. Other examples of such “soft” assets include trademarks, copyrights, and trade secrets. This webinar will help attendees understand how experts go about valuing such intangible assets.
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Note: If you or your firm are subscribed to West LegalEdCenter™, this webinar is included in your subscription at no additional cost.
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The primary mission of Financial Poise™ is to provide reliable plain English business, financial, and legal education to individual investors, entrepreneurs, business owners, and executives, and to help trusted advisors do the same. Financial Poise content is created by seasoned, respected experts who are invited to join our Faculty only after being recommended by a current Faculty Member. Our editorial staff then works to make sure all content is easily digestible. Financial Poise is a meritocracy; nobody can “buy” their way into the Financial Poise Faculty.