M&A Report: Lamar Advertising executes industry-first UPREIT billboard acquisition
G.F. Gay Le Breton and Mitch Murray, Chaffe & Associates Inc.//August 18, 2025 In a landmark transaction in July, Baton Rouge-headquartered Lamar Advertising Co. acquired Tempe, AZ-based Verde Outdoor using the first-ever UPREIT deal in the billboard industry. Rather than opting for cash or stock, Verde contributed more than 1,500 billboard faces, including 80 digital…